There is more you can do with GTM and GA
Everyone knows the Google Tag Manager and its brother Google Analytics, at least by name. But to configure everything properly, to get the maximum out of it, is harder to do. How do you add the Consent Mode to Magento? How do you prevent marketing pixels from bringing down the Core Web Vitals? How do you adapt the Magento CSP rules to third party scripts from GTM? This training - with expert Ron van Dijk - helps to get you there fast.
Your teacher Jisse Reitsma
Jisse Reitsma is the developer of 60+ Magento extensions and has given technical Magento trainings for years. Besides his ability to understand complex technology, he is skilled in making this knowledge understandable for everyone. With him, you can expect in-to-depth guidance plus lots of practical tips. Jisse is the mastermind of MageTestFest, Reacticon and MageUnconference and former Magento Master.
With the Yireo GoogleTagManager2
For years, Yireo has been maintaining a free Magento module - the Yireo GoogleTagManager2 - that helps merchants and developers to implement GTM and GA in a proper way. This extension will be used throughout the training as well, for generic tasks but also customization.
Magento training topics
Explore your topics of choice
- Install the Yireo GoogleTagManager module
- Explanation of GTM: operation of tag, triggers and variables
- Standard events and triggers in GTM
- Link Google Ads in GTM
- Connect GA4 in GTM
- Introduction GA4 standard events
- Introduction data layer from Yireo GTM module
- GA4 data layer events from Magento
- Extract accessibility from reports
- Configuring the Consent Mode
- Problems with CSP and 3rd-party scripts
- The performance of marketing pixels
- Pain points after delivery of the site
- Maintaining Core Web Vitals
- Configure GA4 conversion targets
- Explanation of standard GA4 reports
- Interpret conversion optimization (CRO) with GA4
- Apply GDPR and set up the cookie wall
Target group
- Entrepreneurs
- Marketing managers
- E-commerce managers
- Directors
- Product owners
- Developers
Jisse gave a very interesting, practical and well-constructed story about the Magento 2 junglePeter Keijsers (Experius)
Requirements
- Knowledgable about Google Tag Manager basics
- Knowledgable about using Magento Admin Panel
- No programming skills are required (JavaScript, PHP)
- Optionally your own Magento environment (remote or local) to follow along
These are the options we give you
At your place or ours?
Everyone learns at her/his own pace. We provide both in-house training and public training throughout Europe - whatever suits your team best. When 3 or more developers are attending, a custom training is often more economical. Contact us for more details.
You'll get courseware
Every workshop is accompanied with official Yireo coursematerial. Attendees are sent a digital version of this material after the training. It contains slides, comments and references. Additionally, our GitHub repos contain numerous more code samples.
Online classrooms
Online trainings are also our training: Via Zoom or Google Hangout sessions, our teacher is able to connect with your team. The benefit here is that the team is able to connect from various places itself as well, timeframes are more flexible. Afterwards, a video recording will be shared with all attendees for reference.
We recommend the following training flow
Magento E-commerce Manager training
Option for in-house training
Level: Beginner Type: Manager
Google Tag Manager for Magento training
Option for in-house training
Level: Expert Type: Manager
Magento 2 Architecture training
Option for in-house training
Level: Beginner Type: Manager
Fast paced, in-depth introduction to Hyvä Checkout and Magewire. Jisse truly is an experienced and knowledgable teacher who offers courses for small groups of people with enough room for questions and participation of all participantsIngmar de Vos (Mountain IT)
Customer quotes
Jisse gives cool training courses that you can put to good use in practice. Besides being informative, it is also fun to listen to. Roy van Os (Active Ants)
Fast paced, in-depth introduction to Hyvä Checkout and Magewire. Jisse truly is an experienced and knowledgable teacher who offers courses for small groups of people with enough room for questions and participation of all participants Ingmar de Vos (Mountain IT)
Jisse understands how you can put your brain to work and keep you constantly on the edge of your seat Kayne Spikker (Modern Minds)
Yireo could be the right partner for you
We have trained 5000+ developers in numerous disciplines since 2005
- Professional training at affordable prices
- Truely active with numerous open source projects in the community
- Trainings, bootcamps, hackathons, events
- Passionate, enthousiastic, knowledgable in the right combination
Some of the customers that we have trained in the past years
