Monday, January 13, 2025 & Tuesday, January 14, 2025
Magento GTM course
Yireo, Baarn, The Netherlands
Join our upcoming training
Everyone knows the Google Tag Manager and its brother Google Analytics, at least by name. But to configure everything properly, to get the maximum out of it, is harder to do. How do you add the Consent Mode to Magento? How do you prevent marketing pixels from bringing down the Core Web Vitals? How do you adapt the Magento CSP rules to third party scripts from GTM? This training - with expert Ron van Dijk - helps to get you there fast.
Your teacher Ron van Dijk
For years, Ron has been focusing on Google Analytics and Google Tag Manager, both as a consultant and as a teacher - mostly operating via his own website dijkdoorbraak.com. He has worked through the years with numerous Google tracking configurations, has seen all the caveats and difficulties, has worked with the Google-related friction between agencies and merchants. He is the right man when it comes to explaining Google stuff.
Details of this training
|
Start date |
Monday, January 13, 2025 |
|
End date |
Tuesday, January 14, 2025 |
|
Daily times |
09:30 - 16:30 |
|
Days |
2 days |
|
Location |
Yireo, Baarn, The Netherlands
|
|
Minimum of attendees |
3 |
|
Maximum of attendees |
6 |
|
Price |
€795 (excluding VAT) |
|
Included |
Lunch, snacks, fruit, drinks, goodies, courseware |
- Start date
-
Monday, January 13, 2025
- End date
-
Tuesday, January 14, 2025
- Daily times
-
09:30 - 16:30
- Days
-
2 days
- Location
-
Yireo, Baarn, The Netherlands
- Minimum of attendees
-
3
- Maximum of attendees
-
6
- Price
-
€795 (excluding VAT)
- Included
-
Lunch, snacks, fruit, drinks, goodies, courseware
@ Yireo, Baarn, The Netherlands
Address details
Amalialaan 126 D3743KJ Baarn
The Netherlands
A proper training room
Our training facility offers a spacious classroom so you can learn from each other in real-life. Nothing beats seeing each other face-to-face.
This is the way
This is the Yireo cave with nerdish relics from previous conferences like MageTestFest, Reacticon and MageUnconferences. We got the goodies.
Royal Baarn
Our office is in the middle of Baarn. Close to the railway station, free parking. And in the vicinity of royal forrest, where you can relax during a lunch break or after a training day.
Program
| Date | Start time | End time | |
|---|---|---|---|
|
Jan 13 |
09:30 |
16:30 |
Day 1 |
|
Jan 14 |
09:30 |
16:30 |
Day 2 |
With the Yireo GoogleTagManager2
For years, Yireo has been maintaining a free Magento module - the Yireo GoogleTagManager2 - that helps merchants and developers to implement GTM and GA in a proper way. This extension will be used throughout the training as well, for generic tasks but also customization.
Magento training topics
Explore your topics of choice
- Install the Yireo GoogleTagManager module
- Explanation of GTM: operation of tag, triggers and variables
- Standard events and triggers in GTM
- Link Google Ads in GTM
- Connect GA4 in GTM
- Introduction GA4 standard events
- Introduction data layer from Yireo GTM module
- GA4 data layer events from Magento
- Extract accessibility from reports
- Configuring the Consent Mode
- Problems with CSP and 3rd-party scripts
- The performance of marketing pixels
- Pain points after delivery of the site
- Maintaining Core Web Vitals
- Configure GA4 conversion targets
- Explanation of standard GA4 reports
- Interpret conversion optimization (CRO) with GA4
- Apply GDPR and set up the cookie wall
Target group
- Entrepreneurs
- Marketing managers
- E-commerce managers
- Directors
- Product owners
- Developers
Ron explained everything in a nice and clear way
Requirements
- Knowledgable about Google Tag Manager basics
- Knowledgable about using Magento Admin Panel
- No programming skills are required (JavaScript, PHP)
- Optionally your own Magento environment (remote or local) to follow along
We recommend the following training flow
Magento E-commerce Manager training
Option for in-house training
Level: Beginner Type: Manager
Google Tag Manager for Magento training
Option for in-house training
Level: Expert Type: Manager
Magento 2 Architecture training
Option for in-house training
Level: Beginner Type: Manager
Ron really took the time to look at practical matters and is also very well informed of all the latest developments and adapted his training accordingly.
Customer quotes
A crash course by Yireo is like to be Neo learning Kung Fu Tjitse Efdé (Vendic)
Ron really took the time to look at practical matters and is also very well informed of all the latest developments and adapted his training accordingly.
Jisse understands how you can put your brain to work and keep you constantly on the edge of your seat Kayne Spikker (Modern Minds)
Yireo could be the right partner for you
We have trained 5000+ developers in numerous disciplines since 2005
- Professional training at affordable prices
- Truely active with numerous open source projects in the community
- Trainings, bootcamps, hackathons, events
- Passionate, enthousiastic, knowledgable in the right combination
Some of the customers that we have trained in the past years
